The once unnoticed handwritings on the cardboard signs of homeless people can now be used for commercial purposes. What an amazing concept and project to help those in need.
Homelessfonts is an Arrels Foundation initiative which consists of creating a collection of typefaces based on the handwriting of homeless. The idea behind these typefaces is for big brands to use them in their advertising and corporate announcements. All the proceeds go to the Arrels Foundation.
Watch the video below and head over to Homelessfonts to find out more about this cause.